Was ist MUJI?

MUJI Deutschland | Bag 2022

A limited edition commemorative Tote Bag designed for the second anniversary of the opening of the MUJI Kudamm Berlin flagship shop. This design is based on the A3 my bag from MUJI. In this design, we have tried to present the values and aesthetics of the MUJI brand to the publicum through the reproduction of the MUJI label. The label is a natural medium for conveying information such as the name of the product, the size, the price and even the number of the barcode. Therefore it is practice of aesthetic of MUJI: the content of the label is used to convey information efficiently and accurately. This is why the My bag eliminates the need for additional product labels, reducing the need to waste resources.