One fine day

Bicycle

This project was a team workshop in 2014 in collaboration with the R&D department of GIANT China. the goal of the workshop was to design and develop a bike for urban women for GIANT China. The project was sponsored by GIANT China, which provided technical support. After discussions with the market research team, we identified some details of the design target: for a single urban woman with a pet. We brainstormed the details of the new design by conceptualising a cycling trip for the user and her pet. The pet was positioned at the front of the redesigned bike and the frame and tyre sizes were subsequently redesigned. The purpose of the change was to create a memory of the user and the pet travelling together.