iii design compact

iii design compact

EDGE

Concept car
KIA Car Design Award China 2015
Best 30 Finalist

Cars are the largest and most numerous of sculptures associated with our lives. The car solidifies and people have to feel its movement through observation. What drives people to do this? Cars constantly reflect their characteristics. People often guess the character of a car owner through the car. If the car is an object that can be shown, it should have that feeling. In the future of technological progress, when cars are no longer a product with emotional power for people. That will be a terrible thing. All people drive the same car, and the car is a simple means of transport for people. If we look at the inspirational function of design, people will also interact with the car, be stimulated and feel the emotional power.